E-COMMERCE • UX/UI DESIGN
Olympus Beauty Studios
Olympus Beauty Studios
Reframing a growing beauty retailer and education brand around the way customers actually shop.
ROLE
Product Designer
PLATFORM
Shopify E-commerce
SCOPE
UX Strategy · UI Design
THE CHALLENGE
A beauty business with two audiences—and one unclear homepage.
A beauty business with two audiences—and one unclear homepage.
90%
of sales came from product purchases. That insight shifted the redesign toward stronger discovery, clearer shopping paths, and a distinct but supporting home for training.
BEFORE THE REDESIGN
Shopping was present, but not leading.
Shopping was present, but not leading.
01 Product discovery felt secondary · 02 Navigation mixed competing priorities · 03 Visual hierarchy did not match the premium brand.
DESIGN STRATEGY
Design around the business—without losing the brand.
Design around the business—without losing the brand.
01 — Prioritize shopping: make product discovery the homepage’s clearest invitation.
02 — Simplify navigation: separate products, education, and brand content into confident paths.
03 — Build trust: elevate imagery, hierarchy, and product information where purchase decisions happen.
04 — Create cohesion: give the visual system the polish expected from a premium beauty brand.
THE REDESIGN
A commerce-first experience, made to feel like Olympus.
A commerce-first experience, made to feel like Olympus.
Homepage
The homepage was reorganized around product discovery, with education framed as a clear secondary destination—not a competing call to action.
BEFORE → AFTER
A clearer path from beauty inspiration to purchase.
A clearer path from beauty inspiration to purchase.
VISUAL DIRECTION
A softer system with stronger purchase cues.
A softer system with stronger purchase cues.
TYPOGRAPHY
Elegant editorial scale, paired with clear shopping labels.
COLOR
Neutral product canvases with selective beauty-led tones.
UI COMPONENTS
Quiet controls and hierarchy that make buying feel effortless.
IMAGERY
Product photography treated as the hero, not decoration.
OUTCOME
A scalable beauty commerce experience with room to grow.
A scalable beauty commerce experience with room to grow.
01
Clearer product discovery
02
Simplified navigation
03
A cohesive Shopify foundation
The final experience balanced observed customer behavior, business priorities, and a more elevated brand expression—giving Olympus a clearer way to sell today and evolve tomorrow.
E-COMMERCE • UX/UI DESIGN
Olympus Beauty Studios
Olympus Beauty Studios
Reframing a growing beauty retailer and education brand around the way customers actually shop.
ROLE
Product Designer
PLATFORM
Shopify E-commerce
SCOPE
UX Strategy · UI Design
THE CHALLENGE
A beauty business with two audiences—and one unclear homepage.
A beauty business with two audiences—and one unclear homepage.
90%
of sales came from product purchases. That insight shifted the redesign toward stronger discovery, clearer shopping paths, and a distinct but supporting home for training.
BEFORE THE REDESIGN
Shopping was present, but not leading.
Shopping was present, but not leading.
01 Product discovery felt secondary · 02 Navigation mixed competing priorities · 03 Visual hierarchy did not match the premium brand.
DESIGN STRATEGY
Design around the business—without losing the brand.
Design around the business—without losing the brand.
01 — Prioritize shopping: make product discovery the homepage’s clearest invitation.
02 — Simplify navigation: separate products, education, and brand content into confident paths.
03 — Build trust: elevate imagery, hierarchy, and product information where purchase decisions happen.
04 — Create cohesion: give the visual system the polish expected from a premium beauty brand.
THE REDESIGN
A commerce-first experience, made to feel like Olympus.
A commerce-first experience, made to feel like Olympus.
Homepage
The homepage was reorganized around product discovery, with education framed as a clear secondary destination—not a competing call to action.
BEFORE → AFTER
A clearer path from beauty inspiration to purchase.
A clearer path from beauty inspiration to purchase.
VISUAL DIRECTION
A softer system with stronger purchase cues.
A softer system with stronger purchase cues.
TYPOGRAPHY
Elegant editorial scale, paired with clear shopping labels.
COLOR
Neutral product canvases with selective beauty-led tones.
UI COMPONENTS
Quiet controls and hierarchy that make buying feel effortless.
IMAGERY
Product photography treated as the hero, not decoration.
OUTCOME
A scalable beauty commerce experience with room to grow.
A scalable beauty commerce experience with room to grow.
01
Clearer product discovery
02
Simplified navigation
03
A cohesive Shopify foundation
The final experience balanced observed customer behavior, business priorities, and a more elevated brand expression—giving Olympus a clearer way to sell today and evolve tomorrow.
E-COMMERCE • UX/UI DESIGN
Olympus Beauty Studios
Olympus Beauty Studios
Reframing a growing beauty retailer and education brand around the way customers actually shop.
ROLE
Product Designer
PLATFORM
Shopify E-commerce
SCOPE
UX Strategy · UI Design
THE CHALLENGE
A beauty business with two audiences—and one unclear homepage.
A beauty business with two audiences—and one unclear homepage.
90%
of sales came from product purchases. That insight shifted the redesign toward stronger discovery, clearer shopping paths, and a distinct but supporting home for training.
BEFORE THE REDESIGN
Shopping was present, but not leading.
Shopping was present, but not leading.
01 Product discovery felt secondary · 02 Navigation mixed competing priorities · 03 Visual hierarchy did not match the premium brand.
DESIGN STRATEGY
Design around the business—without losing the brand.
Design around the business—without losing the brand.
01 — Prioritize shopping: make product discovery the homepage’s clearest invitation.
02 — Simplify navigation: separate products, education, and brand content into confident paths.
03 — Build trust: elevate imagery, hierarchy, and product information where purchase decisions happen.
04 — Create cohesion: give the visual system the polish expected from a premium beauty brand.
THE REDESIGN
A commerce-first experience, made to feel like Olympus.
A commerce-first experience, made to feel like Olympus.
Homepage
The homepage was reorganized around product discovery, with education framed as a clear secondary destination—not a competing call to action.
BEFORE → AFTER
A clearer path from beauty inspiration to purchase.
A clearer path from beauty inspiration to purchase.
VISUAL DIRECTION
A softer system with stronger purchase cues.
A softer system with stronger purchase cues.
TYPOGRAPHY
Elegant editorial scale, paired with clear shopping labels.
COLOR
Neutral product canvases with selective beauty-led tones.
UI COMPONENTS
Quiet controls and hierarchy that make buying feel effortless.
IMAGERY
Product photography treated as the hero, not decoration.
OUTCOME
A scalable beauty commerce experience with room to grow.
A scalable beauty commerce experience with room to grow.
01
Clearer product discovery
02
Simplified navigation
03
A cohesive Shopify foundation
The final experience balanced observed customer behavior, business priorities, and a more elevated brand expression—giving Olympus a clearer way to sell today and evolve tomorrow.